The Slippery Slope of In-Product Messaging
Matthew Ström, design lead at Bit.ly, is also picking up the torch and warning about in-product messaging (aka what a lot of people think about when they thing about user onboarding)....
Matthew Ström, design lead at Bit.ly, is also picking up the torch and warning about in-product messaging (aka what a lot of people think about when they thing about user onboarding)....
It's easy to get lost in metrics. You've got A/B tests, time series tests, keyword tests, every kind of test you can think of. You're measuring engagement, clickthrough, funnel progress, time-on-site, everything. But do you really know who your customers actually are? Do you really care?...
This is a tremendous (both in size and quality) article by Eugene Wei about the whys and hows of social networks. Even if you don't identify as someone who engages regularly in the status game, you'll likely learn a lot about those who do, and probably find that you engage more than you think....
In this age of Twitter, Facebook, Medium, and podcasts, who blogs anymore?...